Task:
Create worlds first campaign for a baby nest.

Make it authentic and relateable and show the functionality of the product.

This project was a lot of fun!
Eventhough we didn’t have a ton of resources we wanted to make the campaign look as high end as possible.
So we had to get very creative and efficient!
„Sounds like just the right Project for ÜBERMOOD!“
We got together and created a concept in close cooperation with the client.
With the help of a 3D tool we designed and recreated the Set that was the actual living room of our client.
A 3D lighting Plan helped us pick the right gear to accomplish the Mission.

We wanted to go for a moody look so we picked the rare Richard gale clavius lenses for the shoot.

A high key look was used to create a friendly and bright morning atmosphere.

Friends and Family of our client helped with outfits, makeup, catering, babysitting and also organizing models for the shoot.
The VoiceOver was spoken by the clients daughter „Liva“ who was only 4 years old by the time!

Our client was so happy with the end result that even some tears of joy were lost!

„We always dreamt about having such a professional campaign and couldn’t be more happy!“ <3